The important thing to keep in mind in discussions with the ticketing company is that they consider the venue their primary client, not the promoter. If the event is expected to be significant for the venue, and the promoter has multiple venues they could choose from, or they have a series of events to bring to the venue under one agreement, all of those factors will create a stronger position from which the promoter can negotiate. This is a discussion to have with the venue before signing a hire agreement, with the outcome likely dependent on how flexible the venue is willing to be in order to secure the booking. Venues will often have the ability in their exclusive ticketing agreement to redefine fees on an event by event basis, should they want to. However this doesn't mean there's no room to move. As such when a promoter hires a mid-sized or large venue, both the ticketing relationship and the ticketing fee structure will likely already be set. Ticketing often forms a key part of the venue business model. In most cases however this isn't possible because the only suitable venues for the event might already have exclusive ticketing relationships in place.īelow we'll cover the ticketing options for promoters when hiring a venue with an exclusive ticketing relationship (contracted venues), and the additional strategies available when hiring a venue which doesn't dictate the ticketing service used (open venues). Extra pay is sometimes given if a promoter consistently produces successful results.Event organisers or promoters are in a stronger position to leverage ticketing when they can choose which ticketing company they use, or even choose to run their own ticketing system. Average yearly salaries are $25,000, according to Simply Hired in July 2010. Pay varies greatly, depending upon geographical location, self-employment or employment with a large promotions company, experience, type of events, how much money events pull in, and the amount and type of people in attendance. Beginning as an event promoter is the best way to gain the skills and knowledge necessary to pursue marketing and promotion careers, advises. Some are hired by event promoting companies with little to no experience and learn from hard work and on-the-job training. EducationĪlthough in some cases an event promoter is considered an entry-level position, a degree in marketing or advertising is extremely beneficial. Promoters who consistently bring people in and gain experience in the marketing and planning of events can be promoted to higher-paid positions as event coordinators or promotion managers. Large companies hire event promoters or promoting companies to draw crowds for the unveiling of new products at launch parties. The job can be exciting because of the perk of being able to attend various events-from boxing matches, to community festivals, concerts, big Hollywood parties and more. A great deal of pressure is placed upon event promoters to get people there. It is critical to be able to pull in enough attendees to justify the funds used in planning, decorating and hiring workers for the event. If advertising and other marketing strategies are unable to produce good event attendance, the event will not only be unsuccessful but also a financial flop. The job position is important for many event organizers.
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